More theaters, new strategy

10 Jan

There are four big movies lined up for the holiday weekend: Okka Magaadu (11th), Krishna (12th), Pourudu (13th) and Vaana (15th). The distributors of Okka Magaadu found an impressive way to launch their movie in a big way. Instead of using theaters on a weekly basis, they booked theaters on a daily basis. The theaters that release Krishna, Pourudu and Vaana later in the week are rented for 1, 2 and 4 days respectively, making Okka Magaadu the biggest release in the city (50 theaters on day one.)

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