Very interesting statistics from the this WAN-Press report earlier this week: India has one of the biggest growth rates in both newspaper sales and newspaper advertisement revenues increase.
- News paper sales in India: Increase of 12.93% over last year and 53.63% over last 5 years (worldwide: 2.3% last year and 9.48% over last 5 years)
- News paper advertising revenues in India: Increase of 23% over last year and 83% over last 5 years (worldwide: 3.77% increase last year)
So, India is going great with newspapers despite having considerable growth in other media like TV, Internet and FM Radio.
Makes me think about our family’s newspaper readership. We have two dailies (Usually Eenadu and Times of India or Deccan Chronicle) subscribed at home. I also buy an average of another daily newspaper (if I am home) based on the day of the week. Typical buys:
- Tuesday: Business Standard
- Wednesday: Economic Times
- Friday: Hindu
- Saturday: Deccan Chronicle
- Sunday: Andhra Jyothi
In addition, I buy Deccan Chronicle (or Times of India, depending on our subscribed one) on other days, if I am in a mood for reading an extra newspaper. During holidays, I read Andhra Jyothi.