Launching the new way of talking to investors

About a decade ago, getting the financial results of a company amounted to waking up the next morning and reading it in a newspaper. Or glue to the TV and listen to financial news. For the last decade, we watched the financial results from the PR news on the web and/or on financial websites like Yahoo! Finance or Yesterday, Sun has taken it to the next level. Deliver content to interested listeners through content syndication means. Its like you getting a phone call when someone releases their financial results, as opposed to you calling them (frequently 🙂 ) and figuring out the results. Actually, it is less annoying than getting a phone call in the middle of a meeting. It is more like getting a quiet text message (aka SMS) and you being able to read it at your convenience.
In India this morning, I visited my google reader, rather than visiting my usual financial site, to know more about my company’s results. And its all there, whatever I wanted to know, in a friendly content aggregation tool that supports vi style navigation: press j and k keys to go up and down :-).  I haven’t (yet) subscribed to any newswires from financial sites, so I will read the opinion of the analysts at leisure. But I have the main content with me.

I love this incremental change in delivering news to investors. As Jonathan says here, this is a fairer way of sharing news. RSS feeds are delivered 10 minutes before the news is delivered in a traditional way to financial companies. So if you are in a hurry to know, YOU get it first!

Is it very innovative? IMO, it is just a better (fairer) way of sharing news. Just that. It is just a n-th generation evolution from stone tablets age (thanks again Jonathan for that wonderful post!).

So, here are Sun’s feeds, if you are interested!

By Raju Alluri

Blogging on my personal site since 2006, I try to cover both personal and work related events and thoughts in this blog. You can reach me on Instagram, Facebook or Twitter.